The Value of Custom Branded Links

By Huzi Team • 2024-01-20

The Value of Custom Branded Links

Imagine you receive two text messages.

  1. Message A: “Hey, check this out: bit.ly/3gH7x9”
  2. Message B: “Hey, check this out: go.huzi.pk/summer-sale”

Which one do you trust? Which one looks like spam?

Message B wins every time. This is the power of Custom Branded Links. In a digital world rife with phishing, scams, and noise, Brand Consistency is the ultimate differentiator.

Huzi Url Shorten allows you to leverage this power. This article explores why branded links are not just a vanity feature—they are a business necessity.

A generic link uses a public domain (like tinyurl.com or bit.ly). A branded link uses a domain that matches your brand (like nyti.ms for The New York Times, or youtu.be for YouTube).

With our service, you are utilizing the s.huzi.pk (or your custom mapped domain) infrastructure to create links that carry your identity.

1. Brand Trust & Click-Through Rate (CTR)

We’ve said it before, but let’s drill deeper.

  • CTR Uplift: Branded links can increase CTR by 39%.
  • Why: Internet users are trained to be suspicious. A random string of characters looks like a virus. A clear, English-worded link looks like a destination.
  • Authority: If you have the technical capability to brand your links, it signals that your company is established and tech-savvy.

2. Brand Recall

You spend thousands on logos, color palettes, and website design. Why let your links be generic?

  • Every time someone sees s.huzi.pk, they read the name “Huzi”.
  • This is micro-advertising.
  • If you share 1,000 links a month, that is 1,000 free brand impressions, even if the user doesn’t click! They saw the name.

Email spam filters are aggressive.

  • The Blacklist: Public shorteners (like bit.ly free tier) are abused by spammers. Consequently, email providers sometimes block all bit.ly links to be safe.
  • The Safe Haven: By using a niche or branded shortener like Huzi, you are not sharing a “reputation” with millons of spammers. You are on a cleaner domain structure.
  • Result: Your emails go to the Inbox, not the Spam folder.

4. Contextual Relevance

A branded link allows you to describe the content inside the link structure.

  • Generic: example.com/p/123
  • Branded: go.huzi.pk/support
  • Branded: go.huzi.pk/pricing
  • Branded: go.huzi.pk/login

This helps navigation. Users can predict where they are going. It reduces anxiety.

Branded links act as permanent pointers.

  • Today, go.huzi.pk/latest-video points to your YouTube video from this week.
  • Next week, you update the destination. The link stays the same.
  • You don’t need to update your Instagram Bio every 7 days. You just update the redirect routing on the back end.
  • Amazon: amzn.to - Saves massive space on Twitter, instantly recognizable.
  • Nike: swoo.sh - Clever, playful, on-brand.
  • Pepsi: pep.si - Fun, memorable.

You don’t need to be Amazon to do this. Huzi Url Shorten democratizes this technology for you.

How to Get Started

  1. Choose Your Alias: Decide what comes after the slash. Make it descriptive (/contest, /webinar).
  2. Be Consistent: Use it everywhere. Don’t mix and match.
  3. Monitor: Watch your analytics to see which branded terms drive the most interest.

Conclusion

Your brand is the story you tell the world. Every touchpoint, including your URLs, is a page in that story. Do not let your URLs be gibberish. Make them speak your language. Use Huzi Url Shorten to create clean, trusted, branded links that drive results.